A snapshot of our media buying performance stats across all IAB categories broken down by channel in comparison to the industry average for 2018.
■ 1,200,000,000 impressions analyzed for performance stats.
■ Stats derived from US National campaigns only.
■ *Rocket One does not buy media for IAB Values IAB24-26
■ Display – stats complied for 160×600, 300×250 & 728×90 ad sizes only.
■ Mobile – stats complied for mobile web and in-app 320×50 ad sizes only.
■ Video – stats complied for mobile (mobile web & in-app) and desktop.